SGTUFF
SGTUFF is a Singapore-registered SGTUFF Co-Operative Ltd governed under
the Registry of Co-Operative Societies, Ministry of Culture, Community, and Youth.
OUR ORIGINS
Singapore Tenants United for Fairness(SGTUFF) came to life in February 2020 primarily because the Coronavirus pandemic forced business owners from the Retail, Food and Beverage and Services sectors to come together to discuss how to collectively address the issues faced by tenants in commercial properties. There are now 700+ verified frontline business owners in our group representing 600+ brands in 2,600+ retail outlets, occupying 3.5mil+ sq ft of commercial space with a 20,000+ strong workforce.
Our Group has been very active in representing the community on engaging with multiple government ministries like Ministry of Trade and Industry, Ministry of Law, working with fellow Trade Associations like Association of Small and Medium Enterprises, Restaurant Association Singapore & Singapore Retailers Association and engaging landlords to give feedback and recommendations on what are the short term and long term measures that will address the core issues faced by frontline businesses. We are also part of the Fair Tenancy Framework Industry Committee. SGTUFF has also started multiple community building and self-help initiatives to form new alliances, new ideas and promote synergies amongst frontline businesses.
VISION
The vision for SGTUFF Co-Operative is to be an advocate for frontline businesses on Fair Tenancy and LL-Tenant matters
as well as to leverage collective community scale and synergies to provide both business cost savings to members and stakeholders.
We hope to build our community to include all frontlines businesses in Singapore and to stand as an indomitable force for Fair Tenancy,
symbiotic relationship with Landlords and as an agent of change to revive and rejuvenate Singapore’s image
as a premier shop & dine destination for tourists and travellers.
MISSION
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SGTUFF represents and advocates for frontline businesses (focus on SME and micro and nano-SME) on key common areas of interest especially Fair Tenancy and Manpower matters.
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SGTUFF provides meaningful and relevant activities/services to our community in areas like cost savings on shared services, digitization, legal help, business advisory, business synergy/networking and lease/rental information.
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SGTUFF reinvents frontline business models in Singapore in the pursuit of successful pivoting or driving further growth in so doing, help to regain Singapore’s status as the premier Shopping, Wine & Dine and Services destination in the world.
VALUES
COMMITTEE
TERENCE YOW
Chairperson
After 14 years of corporate MNC experience in Procter & Gamble, Terence founded and is Managing Director of the Enviably Me Group of Companies, which is the exclusive distributor of the Melissa brand of fashion footwear in Singapore, Malaysia, and India.
He is Chairman of River Academy, a charity dedicated to helping children from disadvantaged families have access to quality learning and achieve their fullest potential. He also sits on the Fair Tenancy Industry Committee as a member.
ELSON LEE
Vice Chairperson
Elson Lee graduated from NUS in 1999 with an Honours Degree in Economics.
He founded Refresh Group in 2003.Refresh Group currently owns and operates a total of 17
clinics in Singapore, Malaysia and Indonesia.
KESON LIM
Honorary Secretary
A serial entrepreneur at heart who has acquired businesses across a variety of industries, through which he has gained valuable insights into the challenges and opportunities facing micro and small-sized enterprises.
Beyond his entrepreneurial pursuits, Keson is also an experienced investor and quantitative fund manager, consistently delivering strong returns for his LPs.
KINA HUANG
Honorary Treasurer
Kina is a chartered accountant and astute managing director with over 20 years’ experience mainly in the Food & Beverage industry. She is a member of the Institute of Singapore Chartered Accountants since 1995 and has been leading the Tembusu Projects group of companies since 2017.
She also volunteers as member, Honorary Treasurer and in her latest post as Lady Vice-Captain in Warren Golf & Country Club Ladies sub-committee since 2014 until 2023.
LIK WONG
Management Committee
Experienced Director with a demonstrated history of working in the outdoor and travel goods industry. Skilled in Marketing Management, Negotiation, Sales, E-commerce, and Sales Management. Strong professional with a degree focused in Business from Nanyang Technological University.
PETER CHEN
Management Committee
Dr. Peter Chen is the CEO of Crawfurd Medical group and has interests in preventive primary care through health screening, tertiary care and supporting step-down and elder care. Crawfurd Medical aims to tackle the existing challenges faced in the healthcare environment and come up with innovative solutions to solve current gaps in the system through cooperating with both public and private stakeholders so as to achieve the best outcomes for patients.
LEE SHAO RONG
Sub-Committee Member of the Community and Advocacy Committee
Shao Rong served as an Army Officer for 10 years before becoming an entrepreneur. He has been in the F&B industry since 2018 and currently runs Supergreen Pte Ltd.
WILLIE GOH
Sub-Committee Member of the Community and Advocacy Committee
Willie Goh’s gymnastics career began in 2002 as a coach, and he progressed to become a manager before eventually founding and managing his own gym. Alongside his professional endeavours, he has been actively involved in volunteering, notably serving two terms as an Executive Committee (Exco) member from 2007 to 2010 at Singapore Gymnastics, the national governing body for gymnastics in Singapore. Currently, Willie Goh is the owner and director of GymKraft, the largest gymnastics facility in Singapore. Since 2016, GymKraft has expanded its operations into Vietnam.
PHILOMENA CANNON-BROOKES
Sub-Committee Member of the Community and Advocacy Committee
Philomena is a serial entrepreneur and the founder and co-founder of fun, playful, and niche concepts, including innovative ventures such as #Kulnari Mystery Golf, #Quay House, #Power Kids Gym, and #Iscream Cafe.
With over 30 years of experience across sales, recruitment, human resources, and business ownership, she brings a dynamic and results-driven approach to every venture. Her background spans retail operations, franchising, business administration, sales and marketing, recruitment training, web design with content management systems, and full P&L responsibility.
She excels at developing and executing business strategies, streamlining workflows and operations, and delivering creative solutions to complex business challenges. Passionate about leadership development, she has a talent for coaching individuals to think creatively and strategically—encouraging teams to step outside the box and reach their full potential.
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